Ready To Hear More About the Evolution in Financial Marketing From the Experts?
#financialmarketingevolution
THE EVOLUTION OF FINANCIAL MARKETING
18 MARCH 2021 | 10:30 - 12:30 (CET)
JOIN INTERNATIONAL FINANCIAL SERVICES MARKETING EXPERTS
THE EVOLUTION OF FINANCIAL MARKETING
“Business has only two functions – marketing and innovation.”
Peter Drucker
2020 was a year where brand engagement and activation took on an entirely new meaning. B2B marketers saw budget allocation channeled mainly to content creation, online events, search marketing, influencer marketing, social media strategy and new technologies.
Join QUBE Events for The Evolution of Financial Marketing - this impactful webinar looks at expert perspectives on digital marketing trends and strategies impacting businesses in 2021 and beyond. The ability for businesses to maintain brand purpose, build resilience, adopt new engagement strategies and establish customer loyalty will be paramount to survival.
Learn more about MarTech Innovation which is new on the horizon with technologies that will help marketers remain resilient in fluctuating business environments and includes customer data ethics, real-time marketing, artificial intelligence, personalization engines, loyalty metrics and location intelligence.
The Evolution of Financial Marketing is the meeting point for future oriented financial marketing enthusiasts. Participate in exciting discussions around the latest marketing trends, digitalization, regulations, innovation and technology.
Secure your seat now for this impactful webinar and learn first-hand from industry thought leaders.
Limited availability!
WHAT'S COMING UP
THE LEADING MARKETING STRATEGIES IN THE FINANCIAL SECTOR
What are the key trends shaping the post-pandemic future of financial marketing? Advanced analytics and the adoption of loyalty marketing solutions. Learn how Social Media is becoming the leading channel for purchase and hear more about the top affiliate marketing strategies.
EMBRACING THE MARTECH REVOLUTION
How have digital demands changed the role of the CMO? Learn more about how to find new prospects, strengthen marketing strategies and drive customer loyalty by implementing AI and ML? Hear the latest about how Robo-Advisors and Blockchain are implemented as well as more about the leading campaign effectiveness strategies to adopt.
CUSTOMER EXPERIENCE IN MODERN FINANCIAL MARKETING
How is digital transformation driving customer experience? Hear best practices for CX in financial services and how to effectively use data-driven campaigns and integrate your CMS to increase sales. Learn more about the powerful tactics for website personalization that is boosting conversion and much more…
WHY ATTEND
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Hear key industry insights on latest issues
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Learn latest tips and trends in Financial Marketing
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Attend remotely from anywhere in the world
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Enjoy interactive Q&A sessions with global experts
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Fits into your working day in under 2 hours
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Plan your marketing and business strategy
MEANINGFUL NETWORKING
We all miss in-person events, our aim with The Evolution of Financial Marketing Webinar Series is to facilitate key discussions and meaningful networking. No spamming, no irrelevant conversations, just quality conversations that promote business growth.
OUR CONTRIBUTORS
THE AGENDA
18 MARCH 2021 | 10:30 - 12:30 (CET)
10:30-10:35
QUBE EVENTS WELCOME
Lilly Pavlou, Director at QUBE Events
Marta Baranowska, Head of Production, QUBE Events
10:35-10:40
CO-CHAIRS OPENING ADDRESS
Chris Crespo, Futurist and Digital Strategist. Former Chief Futurist at Nordea
Dr. Christine Bailey, Author | CMO | Technology/FinTech Marketing Consultant, Sophia Marketing
10:40-11:20
INTERACTIVE PANEL DISCUSSION WITH LIVE Q&A
Novel Marketing Strategies in the Financial Sector
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What are the key trends shaping the post-pandemic future of financial marketing?
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How to use internal and external data and advanced analytics to adopt a marketing communication mix across the customer journey?
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How to build the trust of your customers and help them handle the financial transactions?
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How has loyalty marketing evolved?
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How is Social Media becoming the leading channels for purchase?
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The leading affiliate marketing strategies generating online revenue and driving sales?
Moderator: Dr. Christine Bailey, Author | CMO | Technology/FinTech Marketing Consultant, Sophia Marketing
Marius Nedelcu, Chief Marketing Officer at TransferGo
Smita Gupta, Global Head of Platform, Apps & Marketplaces Marketing at Finastra
Fabrizio Ballarini, Head of Organic Growth and SEO at Wise
Jas Shah, Founder and Product Consultant at bitsul
11:20-11:40
KEYNOTE PRESENTATION
Loyalty Marketing in Financial Services
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What is Loyalty Marketing and what is different in Financial Services from other industries?
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How do loyalty programs shape the customer’s journey?
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What is Holistic Loyalty in Financial Services?
Victor Efthimiades, Executive Director, Axiom Consulting
11:40-12:00
INSPIRATIONAL SESSION
Shift into the Employee Branding
Shiri Grosbard, Head of Culture & Innovation at AppsFlyer; Co-Founder at G-CMO
12:00-12:25
CHALLENGER SESSION WITH LIVE Q&A
Customer Experience in Modern Financial Marketing
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How is digital transformation driving customer experience?
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How to build the trust of your customers and help them handle the financial transactions?
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How to adopt the best practices for CX in financial services?
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How to improve the experience in all client touch-points and maximize customer satisfaction?
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How to effectively use data-driven campaigns and integrate your CMS to increase sales?
Moderator: Chris Crespo, Futurist and Digital Strategist. Former Chief Futurist at Nordea
Jenny Gaffner, Head of Marketing at BNP Paribas Personal Finance
Christoph Kullnig, Head of Group Marketing at Raiffeisen Bank
Christian Luckow, Chief Customer Solution Owner at Danske Bank
12:25-12:30
CO-CHAIRS CLOSING COMMENTS
Chris Crespo, Futurist and Digital Strategist. Former Chief Futurist at Nordea
Dr. Christine Bailey, Author | CMO | Technology/FinTech Marketing Consultant, Sophia Marketing
OUR SPEAKERS
BECOME A SPONSOR
Sponsoring The Evolution of Financial Marketing Webinar provides you with the perfect opportunity to showcase your solutions and interact with your target audience.
You can expect to secure new connections with key decision-makers and industry influencers. Our Sponsorship Package includes a dedicated keynote presentation, inclusion in live panel discussions, branding, pre-event promotions, social media mentions and campaigns.
